Essential Functions of Designing Effective Interior Business Signage

A strong, effective brand identity creates a consistent experience for your customers. It is reflected in your logo, advertising, business cards and interior signage that tells the story of how your products or services positively impact the lives of your customers. But many businesses overlook the importance of high-quality, custom interior business signs to convey this message and help customers navigate your space.

While they may seem like a small detail, your signs have 4 essential functions. First, they should extend your brand identity and reflect your company colors and imagery. Wayfinding is a second function and helps your customers find their way around your facility. Finally, they can also add a creative and artistic element to the space that is uniquely your business.

Attract attention: Great signs use eye-catching fonts, colors and graphics that draw people in. They are often located where people normally look, such as at eye-level or on the floor. They also work best when they are large enough to be easily read, but not too large to distract from the rest of your design. They should also have consistent color and size to ensure they are not missed.

Inspire a purchase: Bold messaging on product displays and throughout your store can encourage customers to buy more, make a larger purchase or upgrade their services. Our Atlanta team can recommend the right product display and wall graphic types, placements, sizes, images, graphics, colors and fonts to influence your customers’ buying behavior.

Influence a conversion: Signage that clearly explains the benefits of your products or services can convert sales, earn subscriptions and build client relationships. We can provide the ADA (Americans with Disabilities Act) and Braille signage required to make your business accessible to all your customers.

Reinforce your brand cohesion: It’s not uncommon for exterior and interior signage to look like they were designed by two different teams. Effectively branding your exterior and interior signage gives your brand consistency and navigation, making it easy for your customers to move between your online and brick-and-mortar locations.

To get the most out of your interior business signs, it is important to work with a partner who specializes in creating a cohesive brand identity and delivering premier customer experiences. Having the best sign company like the Corpus Christi signs and graphics will ensure that your company’s unique messaging is clearly displayed and communicated to customers every step of the way.

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